Originally published on Music Gateway, London.
The ever-growing pressure to build a brand that converts a listener into a fan is the greatest struggle that musicians face today. The hard truth is, in the modern world a talent without strategy is often a failure. So how to build a brand as an artist? How do you clear the mist of uncertainty regarding audience retention and sustainability of your music? Let’s answer those in this guide to music branding!
The 21st Century ‘business’ of music like any other business, requires a proper approach, saleable content and brand identity. Many musicians who have great content fail due to the lack of two very basic things that define them as artists: The ability to connect with the right audience, and having effective music branding ideas.
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